Threads adding user-requested features

Just after its historic launch early last month, the much-anticipated social media platform, Threads, began experiencing a decline in active and engaged users. However, it seems there’s still hope for the app, as it has now announced the addition of two highly requested features: a web version for desktop use and a comprehensive search feature.

While the service technically has a web version, its functionality has been limited. Users could view posts, but functions like reposting, liking, or replying would redirect them to the app version through a QR code. Moreover, the available search feature was only able to search specific accounts and couldn’t be used to search all posts for specific content.

According to Mark Zuckerberg, over the next few weeks, Threads will be rolling out updates that will address these limitations. The addition of a full-fledged web version will allow users to enjoy the app’s features seamlessly on their desktops. Additionally, the comprehensive search feature will empower users to search for specific content across all posts, enhancing their experience and making it easier to find relevant information.

In a recent announcement on Threads, Zuckerberg expressed his confidence in the app’s progress, stating that it is on the right path to becoming a vibrant, long-term platform. He acknowledged that there’s still work to be done but expressed his excitement about the team’s pace of delivering new features and improvements.

Threads initially made a significant impact upon launch, with over 23 million signups the morning after its debut and more than 100 million users within the first week. However, the app fell short of users’ expectations due to its limited features compared to other established social media platforms. This resulted in a rapid decline in active users, experiencing a 20% drop within two weeks, accompanied by a 50% decrease in time spent on the app.

The introduction of these new features raises the question: will it be enough to entice users back to the platform? Only time will tell. Nevertheless, in an era where large social media platforms like Twitter have faced criticism for various missteps, including unpopular rebranding decisions, restrictions on direct messages for unverified users, and limitations on daily tweet consumption, the sentiment seems to be that there’s an opportunity for a new player to enter the market successfully.

In conclusion, Threads’ decision to introduce a web version and an enhanced search feature demonstrates its dedication to meeting user demands and improving the overall user experience. With these updates, users can look forward to enjoying the app’s features seamlessly on their desktops and easily discovering relevant content. As Threads continues to evolve, it has the potential to become a substantial alternative to existing social media platforms, presenting users with a fresh and engaging experience in the digital realm.

Threads adding user-requested features