Apple acquires classical music label BIS Records.

Apple acquires classical music label BIS Records.

Apple Acquires BIS Records: Expanding the World of Classical Music

Apple has made yet another move to strengthen its presence in the world of classical music. The tech giant has announced its acquisition of BIS Records, a Swedish classical music record label renowned for its diverse range of recordings and impressive audio quality. Founded in 1973 by Robert von Bahr, BIS Records has been a pioneer in bringing lesser-known classical works to the forefront. With Apple’s backing, BIS Records will be integrated into Apple Music Classical and Platoon, offering classical music enthusiasts an even more comprehensive listening experience.

Robert von Bahr, the founder of BIS Records, expressed his excitement and pride in a recent statement released on the label’s homepage. He explained that after 50 years of nurturing young classical artists and preserving the musical treasure of classical music, he saw an opportunity to secure the label’s future and expand its reach. Turning 80, von Bahr felt that becoming part of the Apple family was the ideal step to achieve these goals. He praised Apple’s commitment to innovation and love for music and believed that their shared vision would ensure the success of classical music in the digital age.

Apple’s dedication to classical music has already been evident through their acquisition of Platoon, a London-based A&R startup focused on discovering emerging music artists. In 2021, Apple further demonstrated its commitment by acquiring the classical music streaming service Primephonic and launching the Apple Music Classical app. This specialized app offers classical music enthusiasts a seamless and enhanced experience, allowing them to search by composer, work, conductor, catalog number, and more. It provides access to over five million classical music tracks, curated playlists, exclusive albums, and features such as composer bios and detailed editorial notes.

One of the highlights of the Apple Music Classical app is the collection of high-resolution digital portraits of famous composers. Apple commissioned these portraits, which include Ludwig van Beethoven, Frédéric Chopin, and Johann Sebastian Bach, based on color palettes and artistic references from the relevant classical period. The app’s interface offers users a visually rich and immersive environment where they can explore and engage with classical music like never before.

The acquisition of BIS Records aligns perfectly with Apple’s strategy to elevate the classical music experience for its users. By incorporating BIS Records into Apple Music Classical and Platoon, Apple aims to expand its catalog and appeal to a wider audience of classical music enthusiasts. This move reaffirms Apple’s commitment to preserving exceptional sound quality and supporting creativity within the classical space.

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Classical music lovers can look forward to a future of golden sound and exciting new releases as BIS Records joins forces with Apple. The collaboration between these two industry leaders promises to redefine the listening experience for classical music enthusiasts worldwide. With their shared passion for innovation, technology, and music, Apple and BIS Records are poised to shape the future of classical music, fostering a harmonious relationship between tradition and modernity.