BMW’s ‘Neue Klasse’ EV concept is a futuristic vision.

BMW's 'Neue Klasse' EV concept is a futuristic vision.

BMW’s Vision Neue Klasse: A Bold and Futuristic Electric Car

BMW Vision Neue Klasse

BMW has always been known for its bold and progressive designs, and the company’s new concept electric car, the Vision Neue Klasse, is no exception. Unveiled at the IAA Mobility 2023 International Motor Show in Munich, this car is a showcase for BMW’s next generation of “core brand” vehicles.

The Vision Neue Klasse, which means “new class” in English, is a compact and sporty car that manages to blend retro and futuristic aesthetics. One of the most recognizable BMW features on this model is the barely visible, monochrome BMW logo. The forward-slanted shark nose and the redesigned kidney grille, illuminated by lighting alone, add to the car’s distinctive look.

BMW Vision Neue Klasse

Drawing inspiration from BMW’s original Neue Klasse series of mid-sized sedans from the 1960s, the Neue Klasse concept takes a very futuristic approach to its design. With bold lines that cut into surfaces in unexpected ways, the car’s size becomes almost deceptive. It’s an intriguing design that captures attention and leaves viewers questioning its true dimensions.

At the rear, the taillights are wide and imposing, enhanced with 3D-printed elements that create a sense of depth. According to Adrian van Hooydonk, head of BMW Group Design, the Neue Klasse’s design is so progressive that it looks like a skipped model generation.

BMW Vision Neue Klasse

BMW has not only focused on aesthetics but also on pushing the boundaries of electric vehicle technology. The Neue Klasse boasts 30% more range, 30% faster charging, and 25% more efficiency compared to its predecessors. These improvements can be attributed to the car’s size, design, and BMW’s sixth-gen eDrive technology. Additionally, the round battery cells utilized in this model provide a 20% higher energy density compared to previous prismatic cells.

Inside the Neue Klasse, the cabin reflects modern electric vehicle design trends. You’ll find minimal buttons and a large center display, complemented by a panoramic vision display projected across the lower portion of the windshield. BMW has added its unique touch by angling the screen to the left and rotating the steering wheel 90 degrees to the side. While these elements may undergo changes in the market-ready versions, one thing that remains is the next generation of BMW’s iDrive infotainment system, which will feature gesture commands for both the driver and passenger.

BMW Vision Neue Klasse

The Vision Neue Klasse is not just a concept meant for an uncertain, indefinite future. BMW has ambitious plans to roll out six Neue Klasse-based models within the next two years, including a sedan and a sports activity vehicle (SAV), which is BMW’s term for an SUV. This shows the company’s commitment to bringing futuristic and environmentally friendly vehicles to the market at a rapid pace.

In conclusion, the BMW Vision Neue Klasse combines retro charm with futuristic elements, setting the stage for BMW’s next generation of vehicles. With its striking design, improved performance, and innovative features, this electric car exemplifies BMW’s commitment to pushing the boundaries of automotive technology. The future looks bright for BMW as they introduce the Neue Klasse concept and pave the way for a new era of electric mobility.