You’ll return to Threads sooner than expected

You'll return to Threads sooner than expected


Threads: The Rising Star Set to Dethrone Twitter

Conventional wisdom among the extremely online holds that Threads, the Twitter-like app launched by Meta in July, was just a fleeting summer fad. However, recent changes in both Threads and its competitor, Twitter (or should we say X), suggest that Threads is on a trajectory to surpass Twitter’s dominance. In fact, don’t be surprised if Threads becomes the go-to platform for all things trending by the end of 2023.

Initially, Threads faced criticism after its explosive initial signups of over 100 million users dropped drastically to 25 million in just one week. Many Twitter users who were eager to switch found Threads unusable due to the lack of a simple reverse-chronological timeline and the absence of a web-based version. It seemed that the spaceship-like app was orbiting Planet Twitter, waiting to be discovered while frantically working on improvements and user comfort optimizations.

Thankfully, Threads listened to the feedback and has been rapidly evolving. The app recently added a “Following” tab, bringing the regular timeline that users craved. To access this tab, users need to tap on the Threads icon at the top of the timeline. Additionally, Threads will revert to the “For You” algorithmic feed when there are no new posts to refresh. With these changes, Threads now offers a Twitter-like experience under the “Following” section.

Meanwhile, Twitter (or rather, X, under Elon Musk’s helm) seems to be losing its identity. Since the update, I’ve spent equal time browsing both platforms, and Threads was the first to alert me to news about the passing of Sinead O’Connor and Paul Reubens. The meme-filled discourse surrounding Donald Trump’s third indictment also mirrored each other on both platforms, possibly due to Threads suggesting the same accounts I already follow on Twitter.

As for a web version of Threads, Adam Mosseri, head of Instagram and Threads, has addressed the demand. While no specific launch date has been provided, Mosseri assured users that they are actively working on it. Considering the existing barebones web version, the consistent updates from Mosseri – even during his vacation – make his promise more trustworthy than Musk’s signature response of “looking into it.”

X Marks the Moment for Leaving Twitter

In the ever-evolving world of social media, inertia plays a powerful role as we tend to stick with familiar platforms where we’ve invested time and cultivated our network of follows. If Threads had launched in previous years, Twitter would have maintained an advantage. Meta would have had to hope for a major implosion on Twitter’s part to attract users’ attention.

However, this is not the case in 2023. Twitter’s owner, Elon Musk, has put his odd X obsession on full display by cluttering the beloved bird brand with an awful X logo, despite not even owning the trademark. Musk’s actions don’t stop there – he’s been seizing account handles at will, undermining his handpicked CEO, and even filing a lawsuit against an organization that tracks hate speech growth on the platform.

These disruptive actions have caused a significant decline in advertising revenue on Twitter’s former territory. And Musk isn’t finished with his alterations yet. He threatens to remove verification from advertisers who don’t purchase enough ads while making paid posts look less obvious, ultimately eroding trust and irritating the very users advertisers want to reach.

On a personal note, scrolling through my timeline reveals countless repetitive ads for questionable apps, crypto coins, politicians, and drugs. Blocking them has become second nature. Musk’s misguided attempt to monetize the verification system has also devalued the significance of the blue checkmark, leading to paid bluechecks facing widespread derision. As a response, Musk now allows users to hide their verification status, but these accounts will still appear first in tweet replies.

Given these circumstances, a mass migration from Twitter to Threads seems highly plausible. The one advantage Musk has is the European Union’s strict tech privacy laws, preventing Meta from launching Threads in Europe. This leaves prominent Twitter users in Europe with no real alternative, unless they resort to using a VPN. Ironically, the EU may inadvertently save the X app from total irrelevance, considering Musk’s history of conflict with the bloc.

However, it wouldn’t be surprising if the tides swiftly turn between the two platforms. History has shown that when a hot new app emerges, a stampede of users follows suit. Just as Yahoo and Microsoft were unassailable in search and platform software respectively before Google and Apple swooped in, Twitter’s dominance could be challenged by the rising Threads. Barnes & Noble failed to anticipate Amazon’s disruption, Blockbuster crumbled as Netflix expanded, and MySpace lost its reign in social media.

When analyzing the Threads-Twitter war, the recent update introducing the “Following” tab may be seen as the pivotal moment. As Threads continues to improve and adapt while Twitter faces a tumultuous period, it’s only a matter of time before we witness the dawn of the new social media era.

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