Xiaomi aims to surpass the iPhone after announcing Mix Fold 3.

Xiaomi aims to surpass the iPhone after announcing Mix Fold 3.

Xiaomi Aims to Surpass Apple with the Mix Fold 3

Xiaomi founder and chief executive Lei Jun

Xiaomi, the Chinese tech giant, is setting its sights on Apple’s throne as it strives to become the world’s biggest smartphone vendor. Founder and chief executive, Lei Jun, recently made a bold statement, declaring that Xiaomi is using the iPhone as a benchmark to “catch up and beat it one day.” While this may seem like a lofty ambition, Xiaomi has already made significant strides in its quest for dominance.

During the unveiling of Xiaomi’s latest flagship foldable smartphone, the Mix Fold 3, Lei Jun repeatedly drew comparisons between the new device and Apple’s highly anticipated iPhone 14 Pro Max. This strategic move not only serves as a means to elevate Xiaomi’s brand image but also highlights the company’s determination to challenge Apple head-on.

Lei Jun’s goal of surpassing Apple is not a recent development. In fact, he first mentioned it in August 2021, showcasing his long-term vision for Xiaomi. However, it’s important to note the vast difference in market capitalization between the two companies. While Xiaomi boasts an impressive $300 billion valuation, Apple continues to reign supreme with a staggering market capitalization of nearly $3 trillion. Nevertheless, Xiaomi’s potential to disrupt the market should not be underestimated.

In a surprising turn of events, Xiaomi briefly outperformed Apple in terms of iPhone sales during the second quarter of 2021. This milestone demonstrated Xiaomi’s ability to capture a significant portion of the global smartphone market. Buoyed by this success, Xiaomi is now actively targeting the high-end smartphone segment, which has traditionally been dominated by Apple.

Lei Jun has characterized the competition with Apple as “a war of life and death,” highlighting the fierce determination that drives Xiaomi’s strategic decisions. To differentiate itself from other Chinese Android smartphone brands also eyeing the high-end segment, Xiaomi is placing a strong emphasis on user experience. By focusing on user-centric design and bridging the gap left by the absence of players like Huawei, Xiaomi aims to capture the hearts of consumers seeking premium devices.

The highly anticipated Xiaomi Mix Fold 3 is a testament to the company’s commitment to excellence. Packed with impressive features, including an 8-inch AMOLED display, a 5x periscopic zoom camera with Leica optics, Qualcomm’s second-generation Snapdragon processor, and 50W wireless charging, the device offers a compelling package for tech enthusiasts. Starting at $1,240, the Mix Fold 3 is currently available exclusively in China, but Xiaomi’s ambition is to expand its reach globally, further challenging Apple’s dominance in the high-end smartphone market.

In conclusion, Xiaomi’s founder and chief executive, Lei Jun, has set his sights on Apple, using it as a benchmark to fuel Xiaomi’s growth. While Xiaomi has a long way to go to match Apple’s colossal market capitalization, the company’s short-lived triumph in outselling Apple for a quarter is proof of its ability to disrupt the industry. With its relentless pursuit of innovation and a user-focused approach, Xiaomi has the potential to become a formidable competitor to Apple as it vies for dominance in the high-end smartphone market.