Twitter rival Threads now allows keyword search for posts.

Twitter rival Threads now allows keyword search for posts.

Meta’s Threads Introduces Keyword Search to Enhance User Experience

search feature

Remember when you couldn’t find that specific post on Meta’s Threads? Frustrating, right? Well, the good news is that the search function just got a whole lot better! Instagram head, Al Mosseri, recently announced that Meta’s Threads now has a keyword search feature. This exciting addition allows users to search for posts based on specific keywords or terms, enhancing the overall user experience.

In the past, Threads users could only search for other accounts, which felt limiting compared to rival social networks like X and Bluesky. However, Meta responded to user demands and introduced the highly anticipated keyword search feature in English and Spanish across several countries including the US, Argentina, India, and Mexico. This update is available on both the mobile version of Threads and the website, creating a seamless search experience regardless of the platform.

To access the new keyword search, simply click on the Search icon and type in your desired keyword or term. The accounts that match your search will automatically populate. On the app, tap the Search button, or if you’re using the website, press the Return key on your keyboard to display a list of matching posts. It’s that easy!

Threads website

Growing Pains and User Retention

To fully appreciate the significance of this new feature, it’s important to acknowledge the challenges Threads faced in the past. Originally designed as an alternative platform for X users disenchanted with Elon Musk’s antics, Threads enjoyed a surge of popularity with over 100 million new users in its first week after launch. However, these numbers quickly began to dwindle.

Data from market intelligence firm Sensor Tower revealed a staggering 70% decline in the number of daily active users between July 7 and July 26. Additionally, web analytics firm Similarweb reported a 79% reduction in user volume from July 7 to August 7. This downward trend highlighted the need for Meta to implement changes that would retain existing users and attract new ones.

Striving for Improvement

In response to user feedback and the need for growth, Threads has made concerted efforts to enhance its features and expand its capabilities. One major step was the launch of the website version in August, bridging the accessibility gap for users who preferred desktop browsing. Now, with the introduction of the keyword search feature, Threads has addressed one of the most sought-after functionalities.

The keyword search is undoubtedly a game-changer, but Threads doesn’t plan to stop there. In the pipeline, there are discussions around introducing an edit button, a direct messaging feature, and a hashtag system. By continuously improving and building upon its existing features, Threads aims to offer a robust and engaging platform for users to connect and share content.

With Meta’s Threads now empowering users with keyword search capabilities, finding that perfect post has never been easier. So, whether you’re an avid influencer, a social media enthusiast, or just looking to stay connected with friends, Threads is determined to provide an enjoyable and seamless user experience. Get ready to explore a whole world of exciting content with just a few simple keywords!