Tweetdeck renamed XPro.

Tweetdeck renamed XPro.

Elon Musk’s Quest for the XPro Rebrand: A Rocky and Spotty Rollout


Elon Musk, the mastermind behind companies like Tesla and SpaceX, seems to have a fondness for the letter “X.” After successfully rebranding Twitter to X, he has now turned his attention to the popular alternative client for power users, Tweetdeck. The rebranded version, now known as XPro, is sure to leave a lasting impression on both America’s 9-year-olds and the rest of the Twitterverse.

However, the implementation of the XPro rebrand has been spotty at best. While the official Twitter account for XPro is now @Pro, the desired handle @XPro is already taken by a locked account with just one follower. Good luck prying that away from them, Elon. As for the URL, it still retains the Tweetdeck name, but it’s safe to assume that it will eventually undergo a transformation in the near future.

Musk’s quest for the X rebrand hasn’t been without its challenges. The rollout itself was anything but seamless, catching regular Twitter users off guard. Many found out about the change only after it was too late. It seems that those who aren’t “terminally online” were left in the dark. However, for those who preferred the old Twitter experience, there are ways to revert back to the good old days.

To add insult to injury, Musk’s grand X sign, boldly displayed on the old Twitter office building, faced safety complaints and had to be taken down after just a few days. It appears that not everyone appreciates the whimsy and charm of Musk’s rebranding efforts.

Despite the rocky and spotty rollout, it’s hard not to appreciate the humor behind Musk’s chosen name for the alternative client. XPro certainly has a playful ring to it. You can almost hear the echo of a 9-year-old’s excitement upon hearing the name for the first time. It’s a name that elicits curiosity and wonder, much like Musk himself.

Only time will tell if XPro becomes a household name among Twitter users or if it will fade into obscurity like many other rebranding efforts. Regardless, it’s clear that Elon Musk’s vision for the X rebrand wasn’t meant to be conventional or predictable. It was meant to draw attention, spark conversations, and amuse both fans and critics alike.

So, here’s to Elon Musk and his quest for the XPro rebrand. May his next endeavor bring as much excitement and amusement as his previous ones. And for those who are nostalgic for the old Twitter, fear not, for there are always ways to relive the past.