Threads now available on desktop for some users. How to try it.

Threads now available on desktop for some users. How to try it.

Threads, Instagram’s Twitter Alternative, Expands with Logged-in Web Experience

Threads Logo

Are you tired of being limited to posting on social media from your phone? Well, the folks at Threads have some good news for you. As of today, Threads, Instagram’s Twitter alternative, is rolling out a logged-in web experience, allowing users to create, view, and interact with posts on their feed from their desktop. While the feature is not yet available to all users, it is being gradually rolled out over the next few days.

The addition of a web version of Threads has been highly anticipated by current and lapsed users alike. Many have been eagerly awaiting the ability to access the platform from their computers. Let’s face it, not everyone enjoys typing out a post on a tiny phone screen. By providing a desktop option, Threads is aiming to entice those users who prefer the convenience of using a keyboard and larger screen.

The Threads mobile app, which was launched on July 5th, has already been downloaded more than 150 million times. However, the long-term success of Threads will depend on more than just the number of downloads. The key factor will be how often people actually use the app. And that’s where the logged-in web experience comes in. By expanding to the desktop, Threads is making it easier for users to engage with the platform and stay connected.

But Threads is not without its competitors. X, for example, has been struggling to court advertisers and has faced challenges with offensive content on its platform. Additionally, X had to deal with the fallout of its recent rebrand from Twitter. This presents an opportunity for Threads to potentially overtake X as a top social media platform. While it remains to be seen how many desktop users Threads plans to reach, having the option to access the platform from a computer will certainly be appealing to many users.

In recent weeks, Threads has been rolling out several new features, further enhancing the user experience. This new logged-in web experience is just one of those additions. The platform promises that there is even more functionality to come in the next few weeks, giving users even more reasons to stay engaged and connected.

Despite the initial success of Threads’ mobile app, the platform has experienced a dip in daily active users. According to a report from data analytics company Similarweb, the number of daily active users on Threads dropped from 49 million to 23.6 million in just one week, between July 7th and July 14th. This decline highlights the need for Threads to continuously innovate and offer compelling features to keep users coming back for more.

Overall, the expansion of Threads with a logged-in web experience is a positive step forward for the platform. It addresses the needs and preferences of users who prefer desktop usage and opens up new opportunities for engagement and growth. As Threads continues to evolve and introduce new features, it will be interesting to see how it competes with other social media platforms and whether it can maintain its user base in the long run.

So, if you’re one of those users who despises posting from your phone, keep an eye out for the logged-in web experience on Threads. It may just be the solution you’ve been waiting for to fully enjoy your social media experience.