Summer sees record-breaking streaming services popularity.

Summer sees record-breaking streaming services popularity.

Streaming TV Viewership Hits Record High, Outpacing Traditional TV

Streaming viewership reached a new milestone in July, surpassing traditional TV to become the dominant form of entertainment, according to a report from Nielsen. The data reveals that while broadcast TV and cable captured 20% and 29.6% of viewership respectively, streaming accounted for an impressive 38.7% of TV usage for the month.

This surge in streaming popularity was even more pronounced in June, which Nielsen attributes to the summer break for kids. During this period, streaming saw a significant increase, outpacing all other TV platforms by at least 6-7% of viewership share. This goes to show that streaming has become the go-to choice for many viewers, regardless of age.

Looking specifically at kids between the ages of 2 and 17, “non-traditional TV options accounted for 90% of their increased usage,” with streaming services making up 62% of that increase for those aged 2-11. However, it’s not just the younger generation enjoying the benefits of streaming. Adults have also embraced platforms like Netflix, Tubi, and others as their preferred method of consuming content this season.

The Summer’s Top Streaming Services

So, what are people watching the most this summer? According to Nielsen, YouTube took the top spot in both June and July, solidifying its position as a streaming giant. However, it’s not just the paid services that are gaining traction. Free streaming services like Tubi and Roku have also grabbed a piece of the pie.

Here are the top 10 most-streamed platforms in July:

  1. YouTube
  2. Netflix
  3. Hulu
  4. Prime Video
  5. Disney Plus
  6. Max
  7. Tubi
  8. Peacock
  9. Roku Channel
  10. Paramount Plus

In June, Paramount Plus and Roku Channel held reverse positions, showing the volatile nature of the streaming landscape. Interestingly, new releases and children’s programming have played a significant role in driving the popularity of streaming services. Shows like Prime Video’s “Jack Ryan,” Disney Plus’ “Bluey,” and Netflix’s “Suits” have all contributed to the increase in viewership.

Nielsen also highlights that three platforms, namely YouTube, Netflix, and Prime Video, reached an “all-time high” status during this period. Additionally, gaming consoles fall under the “other streaming” category, further expanding the options available to consumers.

To explore more about the streaming TV landscape, you can check out ENBLE’s list of the best streaming services and their recommendations for free streaming options.

Streaming TV has undoubtedly become the entertainment medium of choice, offering a wide range of content and flexibility. As traditional TV sees its viewership decline, streaming continues to dominate. Whether you’re catching up on the latest drama series or enjoying family-friendly programming, there’s no shortage of options on the streaming platforms. So grab your popcorn and get ready for a binge-watching extravaganza!