Steve Jobs’ Apple-1 ad sells for a lot of money at auction.

Steve Jobs' Apple-1 ad sells for a lot of money at auction.

The Handwritten Apple Ad by Steve Jobs Fetches a Whopping $175,759 at Auction

Steve Jobs Apple Ad Draft Image source: RR Auctions

Apple continues to captivate the world with its innovative products and inspiring story. Anything related to Apple, especially its early days, tends to fetch significant sums at auction. Whether it’s a vintage Apple computer from the 1970s or an original iPhone still in its packaging, collectors and fans are willing to spend big bucks to own a piece of Apple’s history. Recently, an unexpected item linked to the late Steve Jobs was auctioned off for an astonishing $175,759, six times more than its expected value.

The item in question is a piece of paper featuring a handwritten draft of an advertisement by Steve Jobs himself. The ad is for the legendary Apple Computer-1, also known as the Apple I, which was initially launched in 1976. This artifact provides a fascinating glimpse into the early days of Apple and the vision of its visionary co-founder.

The simple yet significant piece of paper contains not only the advertisement draft but also Jobs’ signature in lowercase print, along with his parents’ home address and phone number. It’s a remarkable artifact that reflects the humble beginnings of Apple, with Jobs personally sharing his contact details. According to RR Auctions, the sheet was given to the consignor during a visit to Jobs’ garage in 1976.

The content of the ad itself is concise but powerful. It includes the technical specifications of the Apple-1, such as “All Power Supplies, 8K bytes of RAM (16 pin 4K dynamic), full crt terminal—input: ASC11 Keybd, output: composite vidio [sic], fully expandable to 65K via edge connector,” and more. Jobs even mentions a future update with “basic on the way (ROM),” which, interestingly, never materialized for the Apple-1 but was introduced with the Apple II the following year. The ad concludes with Jobs quoting a price of $75 for the “board only + manual, a real deal.”

Corey Cohen, an Apple historian, confirms that the tech specs in Jobs’ draft align with the original ad for the Apple-1, which was first published in the July 1976 issue of Interface Magazine. This discovery adds credibility to the significance and authenticity of the artifact. The ad played a crucial role in Apple’s early success, providing the necessary funding for the company’s growth from “two guys in a garage” to becoming global tech giants.

Aside from the ad draft, the auction lot also included two original Polaroid photos taken at The Byte Shop in Mountain View, California. These photos show a fully assembled Apple-1 computer board with an accompanying keyboard and monitor, as well as an Apple-1 computer screen displaying an Apple Basic program. These visuals further enhance the historical value of the lot, giving bidders a glimpse of what the first Apple computer looked like in action.

What makes this artifact even more remarkable is the contrast in advertising styles compared to Apple’s later years. The simplicity of the handwritten ad, with its focus solely on the technical specifications, stands in stark contrast to the iconic 1984 Apple Macintosh advertisement broadcasted just eight years later. The 1984 ad, created by ad agency Chiat/Day and directed by Ridley Scott, showcased Apple’s evolution and creativity, captivating audiences worldwide.

The auction of this handwritten Apple ad by Steve Jobs not only showcases the timeless appeal of Apple memorabilia but also reinforces the legacy of innovation and vision that the company stands for. It serves as a reminder of the humble beginnings from which Apple emerged and the impact it continues to have on the world. It’s no wonder that collectors and enthusiasts are eager to own a piece of this remarkable history, even if it means paying a hefty price.

In the world of Apple, the past holds a special place. Every artifact and piece of history contributes to the narrative of a company that has changed the way we use technology. And as long as there are passionate fans and collectors, pieces like this handwritten ad by Steve Jobs will continue to captivate and inspire, ensuring that Apple’s story lives on for generations to come.