Samsung’s ‘Try Galaxy’ feature utilizes two iPhones to demonstrate the Z Fold5 experience.

Samsung's 'Try Galaxy' feature utilizes two iPhones to demonstrate the Z Fold5 experience.

Samsung’s Innovative Way to Woo iPhone Users: Try Galaxy

Samsung, the Korean tech giant, has once again taken a playful jab at its arch-rival Apple with the launch of an updated website called “Try Galaxy.” This website is aimed at allowing iPhone users to get a taste of what it’s like to own a foldable smartphone. In true Samsung style, the company’s marketing campaign is both witty and innovative.

The centerpiece of the campaign is the Galaxy Z Fold5, which boasts a foldable design that opens up to reveal a 7.6-inch display. To demonstrate the unique capabilities of this device, Samsung has developed a web app that can be accessed from two iPhones. Yes, you heard that right – Samsung is using iPhones to showcase its own product.

How Does It Work

To engage in this playful digital rendezvous, users need to install the “Try Galaxy” app on two iPhones. The app can be easily downloaded from the Try Galaxy website, which provides a scannable QR code for quick access. Once the app is installed, the two iPhones are synchronized to initiate a split-screen experience that simulates the Galaxy Fold’s larger display.

The experience, while limited in scope, offers users a glimpse into the possibilities of owning a foldable smartphone. Some of the activities available include playing an Air Hockey game, exploring multitasking capabilities, and watching a video split across two screens. However, it’s worth noting that most of these features are pre-recorded video walkthroughs controlled by Samsung. While it may not offer a comprehensive experience, it certainly serves as an enjoyable gimmick.

Samsung’s Playful Campaign

Samsung has a history of using anti-Apple marketing campaigns, and this latest move is no exception. It’s no secret that Samsung enjoys poking fun at Apple for its lack of a foldable iPhone. In its “On the Fence” campaign, Samsung features iPhone users expressing their envy towards foldable technology. Additionally, the company has launched campaigns mocking Apple’s perceived lack of innovation and even encouraged iPhone users to “Join the Flip side.”

This playful campaign reflects Samsung’s confidence in its ability to lead the way in folding smartphone technology. While other companies are still experimenting with the concept, Samsung has already launched its fifth-generation line of foldable devices, including the Galaxy Z Fold5. Despite rumors suggesting that Apple may be working on its own foldable iPhone, the Cupertino-based company has remained tight-lipped about its plans.

Final Thoughts

The Try Galaxy campaign is a clever marketing tactic by Samsung, as it allows iPhone users to experience a taste of the foldable smartphone world. While it may not be an entirely immersive experience, it highlights the possibilities and advantages of owning a device like the Galaxy Z Fold5. Samsung’s playful and humorous approach to marketing sets it apart from its competitors, ensuring that its brand remains at the forefront of people’s minds.

As the battle for smartphone supremacy continues, Samsung’s innovation in the foldable smartphone space is certainly hard to ignore. Whether or not Apple will eventually join the foldable revolution remains to be seen. In the meantime, Samsung continues to delight and captivate users with its unique blend of creativity and technological prowess.

Galaxy Z Fold5
Galaxy Z Fold5 Open