Samsung wants to make your iPhone foldable.

Samsung wants to make your iPhone foldable.

Samsung’s Try Galaxy App: Simulating the Foldable Experience on iPhones

Just about every major smartphone company has released a foldable phone, or has announced plans to do so. Except Apple. Samsung, being well aware of this fact, is using the iPhone maker’s absence as an opportunity to win over Apple loyalists. The South Korean tech giant has recently released an update for its Try Galaxy app, allowing users to simulate the experience of using Samsung’s Galaxy Z Fold device by placing two iPhones side by side. This feature is available on Android phones as well, but Samsung has now expanded the Try Galaxy app to work on iPhones.

The update comes after Samsung launched its latest foldable phones, the Galaxy Z Flip 5 and Galaxy Z Fold 5, at a high-profile event in Seoul last month. The event featured appearances from celebrities such as BTS’ Suga and Euphoria star Sydney Sweeney. While Samsung’s app may be seen as a marketing ploy, it also signifies the company’s belief that foldables are a key part of its strategy in competing with Apple, its biggest rival in the global smartphone market.

Using the app on your iPhone involves scanning a QR code from Samsung, which is available in the company’s press release. By doing so, you can add a shortcut to Samsung’s Try Galaxy app to your iPhone’s home screen. Launching the shortcut pulls up a simulation of Samsung’s One UI Android software. However, for those who have two iPhones handy, they can use them together to imitate how the software would look on Samsung’s Galaxy Z Fold.

The app offers a couple of short demos to try in this mode, such as an air hockey game and an animated video of an ocean scene with whales and other aquatic creatures swimming across screens. While these demos may not fully reflect the experience of using the Galaxy Z Fold, Samsung aims to illustrate what apps can look like when spread across two displays.

It’s worth noting that using the Galaxy Z Fold feels notably different from simply placing two phones together. The biggest advantage of the Galaxy Z Fold is the way regular apps, like Netflix, Chrome, and YouTube, are displayed on a much larger screen. This aspect cannot be accurately recreated by the simulation.

Nevertheless, Samsung’s demo does showcase how apps work in split-screen mode, which can be helpful for those considering switching to a foldable device. The demo prompts users to open the messages app on one iPhone and the photo gallery app on the other. Users are then instructed to drag and drop photos from one iPhone into the messages app displayed on its companion iPhone. This provides a relatively realistic representation of Samsung’s multitasking features. However, it’s important to remember that the Z Fold’s unique shape means that apps in split-screen mode won’t look exactly like using two phones side by side.

Since the Try Galaxy app is a limited demo, it’s not possible to fully recreate the exact experience on a Galaxy Z Fold 4. However, a comparison image shows how three split-screen apps look on the Galaxy Z Fold 4 compared to Samsung’s app running on two iPhones.

Samsung has a strong incentive to promote its foldable devices, as it faces increasing competition from new entrants like Google and OnePlus, as well as existing rivals like Motorola and Oppo, all of which have released or are planning to launch new foldable phones this year. Furthermore, worldwide shipments of foldable phones are expected to grow by more than 50% in 2023, according to market research firm International Data Corporation. This growth provides Samsung and other manufacturers with further motivation to invest in the foldable space.

While Apple has not officially announced any plans to release a foldable iPhone, rumors suggest that the company is working on a foldable device that could potentially arrive in 2025. TF International Securities analyst Ming-Chi Kuo, known for his accurate Apple product predictions, believes that Apple could release a “foldable iPad” or an iPhone-iPad hybrid. However, it remains unclear if or when Apple will actually launch a foldable device. In the meantime, Samsung is sure to keep reminding users of Apple’s absence until we hear from the tech giant.

In conclusion, Samsung’s Try Galaxy app provides iPhone users with a unique opportunity to simulate the foldable experience on their devices. While it may not fully capture the advantages of using a Galaxy Z Fold, the app showcases the potential of apps in split-screen mode and offers a glimpse into Samsung’s multitasking features. As the market for foldable phones continues to grow, Samsung is positioning itself as a leader in this space, competing fiercely with Apple and other smartphone manufacturers.