Kuo predicts iPhone 15 Pro Max will make up 35-40% of new iPhone shipments.

Kuo predicts iPhone 15 Pro Max will make up 35-40% of new iPhone shipments.

The iPhone 15 Pro Max: The Crown Jewel of Apple’s Latest Lineup

iPhone 15 Pro Blue Front Perspective Feature

Apple is set to release its highly anticipated iPhone 15 series next month, and according to analyst Ming-Chi Kuo, the iPhone 15 Pro Max is expected to be the star of the show. Accounting for roughly 35-40% of initial shipments, the iPhone 15 Pro Max will have the highest share among the four models in the lineup. This is a significant increase compared to the iPhone 14 Pro Max last year, with Apple planning for 10-20% higher shipments for the Pro Max this time around.

One of the main features driving users towards the iPhone 15 Pro Max is the introduction of a periscope lens camera. This new addition will allow for a higher optical zoom of 5x-6x, compared to the 3x optical zoom available in current models. The periscope lens camera will be exclusive to the Pro Max model this year, giving it an edge over other iPhone 15 models. However, according to Kuo, it will expand to the smaller iPhone 16 Pro next year.

Largan’s Role in the Periscope Lens Production

The staged rollout to the Pro lineup will benefit Apple and its exclusive supplier of periscope lenses, Largan. Initially, Largan will produce 15-20 million iPhone units equipped with this component by the end of this year. However, production is set to grow significantly by 70-80% to approximately 30 million units next year.

The periscope lens comes with a higher price tag compared to a traditional high-end lens, with costs ranging from three to four times more. This means that Largan stands to gain substantial benefits from its partnership with Apple. Furthermore, it is predicted that the improvements in this lens, along with other enhancements in the iPhone 15 Pro Max, could lead Apple to increase prices for the Pro models by at least $100 compared to the current lineup.

Launch Details and Availability

The iPhone 15 lineup is anticipated to debut in just a few weeks, with rumors pointing to an event on Tuesday, September 12. Pre-orders are likely to begin shortly after, followed by the official launch on Friday, September 22.

While there were initial rumors suggesting a delayed launch for the Pro Max model, Kuo’s latest report indicates that mass shipments of this model will begin this week. This suggests that, although there might be early supply constraints, the iPhone 15 Pro Max will likely be available alongside the rest of the new lineup.

Overall, Apple’s decision to prioritize the iPhone 15 Pro Max and invest in the unique periscope lens camera demonstrates their confidence in its selling point. With its powerful zoom capabilities and other improvements, the Pro Max is set to cater to the demand of users seeking a cutting-edge smartphone experience.

This latest iteration of the iPhone series promises to deliver the features and enhancements that Apple enthusiasts have been eagerly awaiting. As we approach the launch date, excitement is building, and anticipation is mounting for Apple’s most advanced and impressive lineup to date.