Google’s AI tool provides instant insights by summarizing web pages.

Google's AI tool provides instant insights by summarizing web pages.

Google’s Search Generative Experience Gets an Update with AI-powered Features

Google AI

Google has announced a significant update to its AI-powered version of Search, known as Search Generative Experience (SGE). This update will bring new features to the Google App and, later on, the Chrome web browser. According to a recent blog post by Google, SGE will now not only summarize web pages but also provide definitions for unfamiliar words.

One of the prominent additions is the “SGE while browsing” feature, which can be enabled in Google’s experimental Search Labs section. Utilizing Google’s AI, this feature will generate a bulleted list of key points from the information on the web page being browsed. Initially available on the Google App for Android and iOS devices, this feature will soon make its way to Chrome.

To use this feature, users can click the “generate” button at the bottom of the Google App while browsing a web page. This will provide them with key points from the content, as well as a list of questions the page answers. Users will also have the ability to jump to specific parts of the page that contain relevant information.

While Google is striving to provide a comprehensive browsing experience, there are concerns with regards to publishers and paywalled content. Some publishers have expressed their reservations about search engines crawling their articles to feed AI engines. Although it is not explicitly mentioned in Google’s blog post, it is presumed that paywalled content will not be eligible for generating key points using SGE.

Addressing these concerns, a Google spokesperson emphasized that the purpose of “SGE while browsing” is to assist users in finding relevant information easily, rather than training an AI model. Google is actively working with publishers to determine the best way to utilize their content to enhance its AI engines. Details about this collaboration, however, remain abstract.

The rise of generative AI has introduced competition for Google in the information gathering space. OpenAI’s ChatGPT, launched in late 2020, has accelerated the development and promotion of AI across various Google products. At this year’s Google I/O conference, the company unveiled Search Generative Experience, incorporating AI-generated answers into search results along with other features.

It is worth noting that the rapid progress of generative AI has resulted in numerous companies releasing AI-powered tools and products. Analysts estimate that generative AI could contribute $4.4 trillion annually to the global economy, fundamentally transforming industries and information retrieval methods. Despite its potential, critics raise concerns about built-in biases and the potential for the spread of disinformation using these tools.

At present, Google’s SGE is accessible by invitation only and requires users to sign up. The current timeline for a public release of this AI-powered Search experience is unknown.

Besides the “SGE while browsing” feature, Google is introducing additional features and enhancements to SGE. One such feature is the integration of definitions into the AI-generated search results. For example, if a user searches for “what is the most common element on the periodic table,” the result will display the word “proton” with a pop-up definition when the mouse hovers over it.

Moreover, SGE will provide answers to coding-related questions and suggest code for common tasks. The code itself will be color-coded, making it easier for users to identify different elements.

In conclusion, Google’s Search Generative Experience is undergoing significant advancements with the integration of AI-powered features. The introduction of “SGE while browsing” and the integration of definitions and coding assistance demonstrate Google’s commitment to enhancing user experience and delivering relevant and comprehensive search results. As generative AI continues its trajectory, industry players must address concerns surrounding biases and disinformation to ensure ethical implementation and hold the potential for extraordinary value in the global economy.

Editors’ note: ENBLE is using an AI engine to help create some stories. For more, click here.

References: – Google BlogOpenAIGoogle I/O