Google increases Nest Aware subscription prices, but there is positive news

Google increases Nest Aware subscription prices, but there is positive news

The Google Nest Security Camera Gets More Expensive, But Is It Worth It?

Google Nest Security Camera

If you’re a proud owner of a Google Nest security camera, get ready for a slight dent in your wallet. The beloved Google Nest Aware subscription, which has been priced at a satisfyingly flat $6 per month since its launch in 2019, is now increasing to $8 per month. Even the annual plan isn’t immune to inflation, its price edging up from $60 to $80.

Now, before you start groaning about yet another price hike, let’s take a closer look at what you’re getting for your hard-earned cash. Nest Aware offers a range of features, including access to basic functions that are crucial for any security camera owner. Its upgraded counterpart, Nest Aware Plus, comes with additional perks such as 60 days of event recordings (up from 30 days) and 10 days of continuous 24/7 recording history. However, it will set you back $15 per month instead of the previous $12. The annual plan for Nest Aware Plus has also increased from $120 to $150.

This puts Nest on the pricier end of the home security spectrum. Competitor Blink charges $3 per month or $30 per year for a single device, while Ring’s pricing is set at $4 monthly or $40 annually. However, there’s a catch with these alternatives. Nest Aware plans cover all cameras, doorbells, speakers, and displays within one home, offering a comprehensive security solution. In contrast, other providers often charge per device or require an upgrade to a costlier plan for users with multiple devices. So, even with the price increase, Nest may still be the more budget-friendly option for those with a range of products.

Now, here’s some good news for some Nest subscribers: if you currently receive your Nest service through home security company ADT, you won’t be affected by the price increase—at least for now. New customers, however, will begin paying the updated prices immediately, while existing customers will see the increase reflected in their next bill.

Although a price increase is never a welcome development for consumers, it’s important to consider the value of the services being offered, especially in the realm of home security. Google has justified the price hike by citing market shifts, inflation, and taxes as contributing factors. Ultimately, it’s up to individual consumers to weigh the benefits of Nest’s features and their overall satisfaction with the system before deciding if the price increase is worth it or if they may explore other options that better fit their budget.

In the end, whether you’re a Nest user or considering joining the ecosystem, it’s worth keeping an eye on evolving market trends and the various options available. After all, when it comes to home security, peace of mind is priceless – even if it comes with a slightly higher price tag.