Google ends Pixel Pass subscription, including phone and services bundle

Google ends Pixel Pass subscription, including phone and services bundle

Goodbye Pixel Pass: Google Discontinues Subscription Program

Pixel Pass

Pixel Pass, the subscription program offered by Google that bundled a Pixel phone with access to various Google services, is coming to an end. The tech giant recently announced the discontinuation of Pixel Pass, ceasing the offering of new purchases and renewals. While the decision might come as a disappointment to some, it comes just in time for the highly-anticipated October Made by Google event, where the unveiling of the Pixel 8 and Pixel 8 Pro is expected.

Launched in 2021, the Pixel Pass subscription was designed to spread out the cost of the phone and services over a two-year period. It offered subscribers a choice between the Pixel 6 or Pixel 6 Pro, along with access to services like Google Play Pass, YouTube Premium, and YouTube Music Premium, among others. When the subscription was introduced, ENBLE estimated potential savings of $76 for the Pixel 6 and $186 for the Pixel 6 Pro over the two-year term, provided users took full advantage of all the included services.

Existing Pixel Pass subscribers will be able to continue with their current subscription until the end of their two-year term. However, once this period ends, they will no longer be able to renew their Pixel Pass subscription, although they can still upgrade their Pixel device. Google, while being tight-lipped about the specific reasons for discontinuation, did mention that it will listen to customer feedback and explore alternative ways for users to access Google’s offerings.

It is worth noting that Google will not be issuing refunds for Pixel Pass subscriptions, as the company remains committed to fulfilling its promise for the full two-year term. However, to compensate for the inconvenience caused, Google will provide all active subscribers with a $100 loyalty reward credit. More details can be found on Google’s help site, and the company has also promised to evaluate offers based on customer feedback, ensuring that users still have access to the best of Google.

While the news of the discontinuation might be disappointing for some, it opens up new possibilities for the future of Google’s subscription offerings. As the company prepares to unveil the Pixel 8 and Pixel 8 Pro at the upcoming Made by Google event, expectations are high for how these devices will exceed expectations and pave the way for a new era of flagship smartphones. Additionally, rumors surrounding the Pixel Watch have generated excitement, with many hoping for a device that can rival the market-leading smartwatches.

As we bid farewell to Pixel Pass, it is an opportune time to reflect on the evolution of subscription models in the tech industry. While Google’s endeavor with Pixel Pass may have come to an end, it serves as a reminder of the ever-changing landscape and the importance of adaptability. Ultimately, the future holds exciting possibilities, and Google’s decision to listen to customer feedback indicates a commitment to delivering exceptional experiences and ensuring that users can access the best of what Google has to offer.