Google AI search improves source citation

Google AI search improves source citation

Google Search Labs’ AI Search Tool Gets an Upgrade

Google Search Labs

If you’re lucky enough to have access to Google Search Labs, you’re in for a treat! The AI search tool, known as Search Generative Experience (SGE), has recently undergone some exciting changes. Now, when you use SGE, you’ll notice that reference links are directly included within the AI-generated responses, making it even easier to verify information.

In the past, if you wanted to know where SGE was pulling its information from, you had to click on a small icon in the upper right-hand corner. This would reveal the corroborating websites for each claim made by SGE. However, with the new update, SGE’s responses now include arrow icons on the page itself. These icons drop down to show exactly where the information was sourced from. This improvement was based on feedback during testing, as Google realized that people found it more convenient and understandable to have access to these links within the overview itself.

SGE is currently only accessible through a waitlist and exclusively within Google’s testing ground, Labs. This experimental status means that there may still be some issues with the product, even if it is already in heavy use. Some early access users have already pointed out that SGE sometimes borrows content, including verbatim, from human-written articles without proper citation.

Hema Budaraju, Senior Director of Product Management of Search at Google, explained that they have received feedback from users who want to see both the content and the sources that drive the content. While it is unclear what publishers think of SGE, Budaraju emphasized Google’s commitment to driving traffic to the web, as it is crucial for the health of the internet.

It’s important to note that SGE is still an experiment, and its final form is yet to be determined. However, the updated interface in Search Labs now clearly credits sources, addressing one of the key concerns expressed during testing.

Currently, the changes to SGE are available to users in the United States who have access to Search Labs. However, Google has also announced its plans to expand access to Search Labs outside of the U.S. The first two countries to be able to test the SGE are Japan and India. These countries will initially have access to the original version of SGE, with the updated interface being rolled out in the coming weeks.

Google Search Labs Interface

In conclusion, Google’s AI search tool, SGE, has received a significant upgrade in Search Labs. The addition of reference links directly within AI-generated responses makes it much easier to verify information. While SGE is still an experimental product, Google is actively working on addressing feedback and improving the tool. With the expanded access to Search Labs in Japan and India, more users will have the opportunity to test out the capabilities of SGE and provide valuable insights for its further development. As Google continues to prioritize driving traffic to the web, the future looks promising for both users and publishers.