Concerns rise over rumored price of Google Pixel 8 | ENBLE

Concerns rise over rumored price of Google Pixel 8 | ENBLE

Google Pixel 8 Series: A Potential Price Increase


Google has announced that it will be launching the Pixel 8 series phones in October, but it seems that this time, a competitive price tag may not be part of the package. European markets are bracing for a potential price increase, and whether or not the Pixel 8 duo will have a similar pricing structure in the U.S. remains to be seen. Let’s take a closer look at what we know so far.

The Price Hike


Dealabs Magazine claims to have obtained the EU-wide pricing for the Pixel 8 and its Pro variant. According to the leak, the Pixel 8 Pro will start at 799 euros in Europe, which translates to $855 based on current conversion rates. This is a significant increase of 150 euros compared to the Pixel 7 in Europe and nearly a $250 bump compared to the Pixel 7’s $599 price tag.

Even if we consider currency parity, a $799 asking price for the Pixel 8 would still be a massive $200 higher than its predecessor. The Pixel 7 was widely acclaimed for its standout design, feature-loaded vanilla Android experience, and exceptional cameras. However, it was the attractive $599 price that set it apart from competitors like the Samsung Galaxy S23 and the iPhone 14.

Is it Worth the Hike?

Despite rumored upgrades such as a refined design and a faster chip, it’s hard to justify paying a $200 or higher premium for the Pixel 8. Dealabs Magazine also claims that the 256GB storage variant of the Pixel 8 will be priced at 856 euros, which is close to what U.S. shoppers currently pay for the excellent Pixel 7 Pro. HotUKDeals supports these pricing claims as well.

“It’s a great smartphone, and although not a huge upgrade over the Pixel 6, the price makes it highly desirable, considering the camera’s ability and the quality software installed,” raved one review of the Pixel 7. Unfortunately, it seems that Google is willing to sacrifice the goodwill it has earned over the past few years. While the Pixel 7 Pro may not have received as much praise, it still offered a significant value compared to Apple and Samsung flagships.

The Price of the Pro


The leak also reveals that the Pixel 8 Pro’s base 128GB configuration will carry a staggering price tag of 1,099 euros, or approximately $1,180. In comparison, the Pixel 7 Pro started at 899 euros in Europe and $899 in the U.S. Furthermore, Google will reportedly charge 1,299 euros (around $1,390) for the 512GB model. These prices, even without currency conversion, make it difficult to justify the Pixel 8 Pro over the “Pro” iPhones and “Ultra” Androids offered by Apple and Samsung.

Underwhelming Upgrades


Thus far, the rumored upgrades for the Pixel 8 Pro include a better ultrawide camera, a new temperature sensor, and the third-gen Tensor G3 processor. On the other hand, the Pixel 8 does not appear to receive any significant improvements and certainly does not justify the rumored price hike.

It’s important to note that all information at this stage is based on leaks, so it should be taken with a grain of salt. However, given Google’s history of leaks and self-revelation of unreleased devices, we can expect more substantial information to emerge closer to the launch event, which may also coincide with the public release of Android 14.

A Trend Among Brands

Google raising the price of the Pixel 8 series is not entirely surprising. Apple, too, is rumored to be planning a similarly unpleasant surprise with the iPhone 15 Pro. Both companies seem to be following a trend of making phones increasingly unaffordable for the masses while offering upgrades that are not always as meaningful in real life as they appear on stage.

It’s just unfortunate that right when the Pixel lineup started to regain its shine reminiscent of the Nexus phones of yesteryears, Google seemingly decided to join the big leagues where exorbitant price tags are the norm. Nevertheless, at least Google has teased us with official renders of the Pixel 8 lineup. That’s something, right?