Apple partners with Adobe, NVIDIA, and others to develop Pixar’s 3D standard

Apple partners with Adobe, NVIDIA, and others to develop Pixar's 3D standard

Apple Collaborates with Industry Giants to Boost Pixar’s 3D Universal Scene Description Technology


Apple has announced a major collaboration with renowned companies including Pixar, Adobe, Autodesk, NVIDIA, and Linux to promote and develop the powerful 3D scene depiction technology called Open Universal Scene Description (OpenUSD). Created by Pixar Animation Studios, OpenUSD ensures remarkable interoperability among tools, data, and workflows. With its efficiency and simplification of cinematic content creation, this technology has garnered significant recognition in the industry.

Mike Rockwell, Apple’s vice president of the Vision Products Group, highlighted the transformative potential of OpenUSD, stating, “OpenUSD will help accelerate the next generation of AR experiences, from artistic creation to content delivery, and produce an ever-widening array of spatial computing applications.” Apple has actively contributed to the development of OpenUSD and considers it an essential technology for their groundbreaking visionOS platform and the new Reality Composer Pro developer tool. The company is committed to fostering the growth of OpenUSD into a broadly adopted industry standard.

Introducing the Alliance for OpenUSD (AOUSD)

To augment the functionalities of OpenUSD and promote a high level of 3D tool and data interoperability, Apple and its industry partners have formed the Alliance for OpenUSD (AOUSD). The primary objective of AOUSD is twofold: to formulate written specifications defining the features of OpenUSD and to facilitate widespread adoption, integration, and implementation of the technology.

The Alliance for OpenUSD aims to create an environment where multiple industry stakeholders can collaborate and collectively shape the future of 3D scene depiction technology. By leveraging the expertise and resources of Pixar, Adobe, Autodesk, NVIDIA, Apple, and Linux, AOUSD seeks to drive innovation and provide a standardized framework for developers, artists, and content creators to work seamlessly across different platforms.

Advantages of OpenUSD

OpenUSD offers several key advantages, making it a game-changer in the field of 3D scene depiction:

  1. Interoperability: OpenUSD ensures compatibility and smooth data exchange between various tools used in the production pipeline. This interoperability eliminates bottlenecks and enables artists and developers to seamlessly collaborate on projects.
  2. Efficiency: The technology’s efficiency empowers content creators to work faster and more efficiently, ultimately reducing production time and costs. With OpenUSD, rendering complex 3D scenes becomes a streamlined process.
  3. Simplified Content Creation: OpenUSD simplifies the creation of cinematic content by providing a unified framework that supports a wide range of tools and workflows. This simplification enhances productivity while maintaining high-quality output.
  4. Spatial Computing Applications: OpenUSD plays a crucial role in the development of augmented reality (AR) experiences. From creating immersive artistic environments to delivering AR content, OpenUSD enables the realization of an extensive array of spatial computing applications.
  5. Potential Standardization: With its collaboration through the Alliance for OpenUSD, Apple and its partner companies are pushing for the widespread adoption of OpenUSD as a standard industry technology. This standardization will further facilitate cross-platform compatibility and unlock new opportunities in the world of 3D scene depiction.

Joining the Alliance for OpenUSD

For those interested in becoming part of the Alliance for OpenUSD, the organization welcomes your participation. By visiting the AOUSD website, individuals and businesses can access additional information about the alliance, including its goals, membership benefits, and ongoing initiatives. The formation of AOUSD represents a unique opportunity to shape the future of 3D scene depiction technology and contribute to the development of innovative spatial computing applications.

In conclusion, the collaboration between Apple, Pixar, Adobe, Autodesk, NVIDIA, Linux, and the formation of the Alliance for OpenUSD signifies a substantial step forward in the advancement of 3D scene depiction technology. OpenUSD’s remarkable interoperability and efficiency, coupled with the expertise and shared vision of its industry partners, have the potential to revolutionize content creation and fuel the growth of augmented reality experiences. By promoting the adoption and standardization of OpenUSD, the industry can unlock new creative possibilities and foster a thriving ecosystem of spatial computing applications.