Apple may increase iPhone 15 Pro price | ENBLE

Apple may increase iPhone 15 Pro price | ENBLE

Apple Considers Increasing Prices for iPhone 15 Pro Models

iPhone 15 Pro

Apple is expected to manufacture a slightly smaller number of iPhone 15 handsets compared to the iPhone 14 last year, but the company is eyeing an increase in revenue when the device launches in the fall.

This news comes via a Bloomberg report which cited “people familiar with the matter.” Apple is considering increasing the cost of the iPhone 15 Pro models, potentially raising prices across the entire lineup by 10% to 20%.

Since the rollout of the iPhone 11 Pro four years ago, Apple’s iPhone Pro and iPhone Pro Max models have retained a starting price of $999 and $1,099, respectively. However, people hoping to get their hands on the latest Pro models may have to dig a little deeper into their pockets.

iPhone 15 Pro Max

The possibility of pricier iPhone 15 Pros may disappoint some potential buyers, but Apple seems confident that it won’t deter loyal customers from making the purchase. Despite the challenging global economic conditions and forecasts suggesting a shrinkage in the smartphone market this year, Apple has decided to target a high production figure of around 85 million handsets.

While this may seem like a bold move, it aligns with Apple’s strategy of positioning itself as a premium brand. The company has built a loyal customer base willing to pay a premium for its cutting-edge technology and sleek design. Apple expects that even with the increased prices, there will still be strong demand for the iPhone 15 Pro models.

However, Apple’s production targets might face some challenges. Recent reports suggested that the company was experiencing manufacturing issues with the display for the Pro models. This could potentially impact the number of units available for sale and result in supply constraints.

Despite these challenges, Apple’s plans remain unchanged, and the company is expected to unveil the iPhone 15 in the fall. As always, Apple’s product launches generate a significant buzz and excitement among tech enthusiasts and consumers alike.

What can we expect from the iPhone 15? While details are still limited, there are rumors and speculations circulating. Apple is known for its innovation and pushing the boundaries of technology, so we can anticipate various improvements and new features.

Here’s what we know, or rather, what we think we know, about the upcoming iPhone 15:


  • The iPhone 15 is expected to have a similar design to its predecessor, the iPhone 14, with a flat-edge design and a display notch.
  • However, there might be some refinements in terms of materials and finishes to give it a fresh look and feel.


  • The Pro models are rumored to feature a 120Hz LTPO display, offering smoother scrolling and improved visual experience.
  • The display size is likely to remain similar to the current lineup, with options for different sizes ranging from 6.1 inches to 6.7 inches.


  • The iPhone 15 will most likely be powered by Apple’s next-generation A16 chip, promising even faster performance and enhanced energy efficiency.
  • Advanced neural engine capabilities are expected to improve AI and machine learning tasks, further enhancing the overall user experience.


  • Apple has continuously focused on improving the camera system in its iPhones, and the iPhone 15 is no exception.
  • The Pro models are rumored to have enhancements in low-light photography, improved telephoto capabilities, and further advancements in computational photography.


  • 5G is expected to be standard across the entire iPhone 15 lineup, providing faster download and upload speeds.
  • Wi-Fi 6E support might also be included, allowing for faster connection speeds and reduced latency.

As always, these features and specifications should be taken with a grain of salt until officially confirmed by Apple. The tech giant has a track record of surprising and delighting users with unexpected additions and enhancements during its product launches.

So, while we eagerly await the release of the iPhone 15 and its potentially higher price tags, rest assured that Apple will continue to push the boundaries of innovation, delivering a device that wows both loyal users and newcomers to the Apple ecosystem.