AMD’s GPU sales figures reveal it as its own worst enemy | ENBLE

AMD's GPU sales figures reveal it as its own worst enemy | ENBLE

AMD’s GPUs Compete with Themselves in the Market

Image Source: Luke Larsen / ENBLE

The GPU market is constantly evolving, with new offerings from both AMD and Nvidia vying for consumers’ attention. While Nvidia’s graphics cards dominate the market share, AMD’s GPUs have managed to carve out a significant niche for themselves. In fact, in some places, they are in higher demand than Nvidia’s top-of-the-line cards. However, a recent analysis of sales figures reveals an interesting trend – AMD might be its own fiercest competitor.

The insights into the GPU market come from TechEpiphany on Twitter, who closely tracks the sales numbers for Mindfactory, a popular German retailer. The recent analysis showcases a fascinating pattern – Nvidia enthusiasts have largely shifted their focus to the latest RTX 40-series cards, while AMD enthusiasts are still primarily sticking to the previous generation.

At the top of the sales chart is the Nvidia RTX 4070, an exceptional card that boasts a perfect balance between performance and price. With 460 units sold, it surpasses AMD’s popular RX 6700 XT (400 units) and RX 6800 XT (240 units, which matches the sales of the RTX 4070 Ti). Following closely is the budget-friendly RX 6600 with 230 sales, followed by the high-end RTX 4090. Surprisingly, AMD’s top graphics card, the RX 7900 XTX, sold the same number of units as its last-generation counterpart, the RX 6950 XT.

This observation raises an interesting point – while AMD’s current-gen cards sell well, the previous generation poses a significant challenge due to its competitive price and performance ratio. The RX 6950 XT is currently priced $350 to $400 less than the RX 7900 XTX. Despite a slight drop in performance in ray tracing and overall capabilities, the previous-gen card manages to hold its ground against the new and improved version. This pricing discrepancy is evident in the sales numbers, with even the budget-friendly RX 7600 only managing to sell 40 units.

While AMD’s sales figures predominantly revolve around the last-gen RDNA 2 cards, Nvidia’s current-gen GPUs are also selling, albeit in smaller numbers. The RTX 4060 Ti, for instance, sold a respectable combined total of 160 units. It’s worth noting that AMD’s diminished RDNA 3 presence could be due to the relatively small number of GPU offerings they have in the market compared to Nvidia. Additionally, Intel’s Arc Alchemist graphics cards continue to have minimal impact on the market.

Although this analysis provides a snapshot of a specific segment of the GPU market, it is indicative of a broader trend. AMD’s previous-gen cards often offer better value for money, placing the company in an interesting position. It’s possible that AMD is deliberately clearing out its inventory of last-gen cards before adjusting the pricing of its current-gen offerings. Alternatively, they may intend to maintain the $1,000 price tag for their flagship RX 7900 XTX. However, it will be a challenging task to convince consumers to invest in the new card when its predecessor remains a strong contender offered at a highly competitive price.

In conclusion, while AMD’s GPUs continue to perform well in the market, they face tough competition from their own previous-generation offerings. However, it is essential to keep in mind that this analysis represents a specific segment of the market, and the situation in the United States and other regions might differ. As the GPU market continues to evolve, it will be fascinating to see how AMD adapts its pricing strategy and unveils new offerings to maintain their competitive edge against Nvidia.