According to an IBM study, 40% of workers will need to reskill in the next three years because of AI.

According to an IBM study, 40% of workers will need to reskill in the next three years because of AI.

Embracing Generative AI: Leveraging Technology for Economic Growth and Job Augmentation


Generative AI models, such as ChatGPT, have garnered attention for their ability to perform tasks like writing and coding with remarkable precision and efficiency. As a result, concerns have arisen that these technologies may replace human jobs. However, a new study by IBM suggests that we should view this technology as an opportunity rather than a threat. The report sheds light on the impact of AI on business models and job roles, emphasizing the potential for job augmentation rather than replacement.

To gain deeper insights into this subject, IBM conducted two studies, gathering data from 3,000 C-level executives across 28 countries and 21,000 workers in 22 nations. These findings revealed that while AI will undoubtedly bring changes to the workforce and businesses at large, the impact may be more positive than anticipated.

According to the surveyed executives, around 40% of their workforce will need to develop new skills within the next three years due to AI implementation. This figure translates to a staggering 1.4 billion individuals out of the global workforce, based on World Bank statistics. Despite this shift, 87% of these executives expect that generative AI will enhance roles instead of replacing them.

IBM’s IBV research highlights the advantages of reskilling to adapt to technology-driven job changes. Tech adopters who successfully reskill report an average revenue growth rate premium of 15%. Furthermore, those who focus on AI experience a remarkable 36% higher revenue growth rate compared to their peers. In other words, AI doesn’t replace people—it empowers those who utilize it to replace those who do not.

Interestingly, the study indicates a paradigm shift in the prioritization of skills. Traditional technical proficiencies, such as STEM expertise, which were considered critical back in 2016, have now taken a backseat in 2023. The emergence of tools like ChatGPT has enabled workers to achieve more with less specialized knowledge. Consequently, skills related to effective team management, efficient communication, adaptability, and collaborative work environments have risen to become the most critical requirements for the workforce in 2023.

It is evident that generative AI has the potential to transform industries by enhancing human capabilities rather than replacing human intelligence. The key lies in embracing the technology and adapting to its advancements. Forward-thinking organizations are actively investing in reskilling programs to equip their workforce with the necessary skills for an AI-driven future. By fostering a culture of constant learning and adaptability, companies can tap into the full potential of generative AI while driving economic growth.

Adobe Express

The rapid evolution of AI and its integration into tools like Adobe Express further supports the notion that AI is here to aid and augment human creativity, not replace it. As AI-powered technologies become more widespread and accessible, individuals and businesses that embrace these advancements will find themselves at the forefront of innovation and opportunity.

In conclusion, the fear that generative AI will replace jobs is largely unfounded. Instead, we must recognize the potential of AI technology to augment human roles and drive economic growth. Reskilling programs paired with a focus on developing skills like effective communication, adaptability, and collaboration will be key to thriving in an AI-driven future. By embracing generative AI, individuals and organizations can pave the way for a prosperous and exciting future of work.