28 Email Marketing Stats You Should Know

28 Email Marketing Stats You Should Know

The Transformative Power of Email Marketing: Unleashing Its Potential with Statistics and Insights

email marketing

Email marketing has proven to be one of the most effective tools for reaching customers and engaging with them. Unlike expensive marketing campaigns, email marketing efficiently builds relationships with customers and promotes your products or services. In this article, we will delve into some essential email marketing statistics that marketers and business owners should know, providing insights to help optimize campaigns for maximum effectiveness and better ROI.

Insights for Email Marketing Success

What creates success in email marketing? Let’s explore some statistics that shed light on this question.

Personalization Boosts Click Rates

  • Emails with personalized titles experience 26 percent more clicks.
  • Incorporating customer names or mentioning recent purchases can significantly increase email open rates.
  • Personalization nurtures customer engagement and fosters stronger connections with the audience.

Mobile Optimization

  • Approximately 49 percent of all users open their emails on mobile devices.
  • One in five emails is not optimized for mobile phones, resulting in lower conversion rates.

The lesson here is that marketers should prioritize mobile optimization to engage a wider audience and conduct thorough testing for visual appeal and functionality.

Return on Investment (ROI)

  • Email marketing ROI can reach as high as 4400 percent, surpassing other marketing channels.
  • Email marketing remains remarkably cost-effective even with large-scale campaigns reaching thousands of subscribers.

A/B Testing for Optimized ROI

  • A/B testing can improve ROI by 28 percent.

Utilizing A/B functionality in modern email marketing services is highly recommended. Testing helps determine the most effective campaigns for the target audience, enabling the optimization of future messages.

Average Open Rates

  • Average open rates across industries sit at around 17.6 percent.
  • Marketers should not panic if one in five subscribers opens their emails; a 20 percent open rate is considered above average.

Email marketing’s success lies in mobile optimization, personalized content, A/B testing, and understanding industry benchmarks. Given the significant percentage of mobile users, optimizing emails for mobile devices is crucial. Personalization boosts engagement, increasing click-through rates. A/B testing informs effective strategies, leading to better ROI. Understanding average open rates provides context for campaign performance; aiming to surpass these benchmarks indicates successful audience engagement. Mastering these elements unlocks the full potential of email marketing for marketers.

Global Email Marketing Insights and Statistics

global email marketing

Let’s take a look at some worldwide email marketing statistics that you should know. These details will help you see the potential of your business.

  • Globally, a staggering 347.3 billion emails are sent and received daily, showcasing email communication’s wide-reaching impact.
  • 99% of email users check their inbox daily, with some individuals checking up to 20 times daily, highlighting the consistent engagement potential of email marketing.
  • 61% of consumers prefer email contact from brands, indicating that email remains a preferred and effective means of communication.
  • 49% of consumers want to receive promotional emails from their favorite brands on a weekly basis, showcasing the demand for regular updates and offers.
  • 41% of email views occur on mobile devices, while desktops account for 39%, emphasizing the importance of optimizing email content for both platforms.
  • The average email click-through rate (CTR) stands at 2.13%, providing a metric to gauge the level of engagement with email content.
  • 77% of the ROI comes from segmented, targeted, and triggered email campaigns, emphasizing the significance of personalized and relevant content.
  • 47% of emails are opened or discarded based on the subject line alone, making it a critical factor in email open rates.
  • Subject lines with urgency and exclusivity result in a 22% higher open rate, presenting effective strategies to entice recipients.
  • Popups on a website can increase the email list by 1.375%, offering an actionable tactic for growing subscriber lists.
  • 15.8% of emails are missing or caught by spam filters, highlighting the importance of maintaining email deliverability and sender reputation.

These statistics underscore the significance of email marketing for marketers. It remains a major communication channel for consumers, demanding consistent and personalized engagement. To succeed, you must optimize content for mobile and desktop and employ compelling subject line strategies. The remarkable ROI, driven by personalization and automation, showcases email marketing’s cost-effectiveness. Test subject lines and use popups on websites to enhance campaign efficiency and grow subscriber lists. Be vigilant against spam filters; it is essential for ensuring successful email deliverability and minimizing lost opportunities.

Email Marketing Statistics in eCommerce


Online shopping and eCommerce businesses rely heavily on email marketing to drive sales and achieve success. Here are some statistics related to email marketing in the eCommerce industry and ways it can help you grow your online store.

  • $230 Million in Purchases: Demonstrating Email Marketing’s Revenue Influence
  • Email marketing contributed $230 million in purchases during a single quarter, highlighting its significant role in driving revenue for businesses.
  • Companies with over $10 million had an average of 133.97 list segments, ten times more than those with revenue under $100,000. This emphasizes the correlation between income and the number of list segments maintained by businesses.
  • Abandoned cart emails and other automation collectively generated over $50 million in one quarter, showcasing the effectiveness of automated email campaigns in boosting sales and conversion rates.
  • Abandoned cart emails enjoy an average open rate of 45%, indicating their effectiveness in re-engaging potential customers who left items in their carts.
  • 68% of millennials reported that promotional emails influenced purchasing decisions, reinforcing email marketing’s relevance and appeal to this key consumer demographic.
  • 38% of marketers actively use email to reduce shopping cart abandonment, acknowledging its potential as a valuable strategy to recapture lost sales opportunities.

These statistics show the significant impact of email marketing on revenue generation for your eCommerce site. The $230 million in purchases attributed to email shows its effectiveness as a revenue-driving tool. Automated campaigns, like abandoned cart emails, bring in substantial revenue too. Email marketing significantly influences millennials’ purchasing decisions, underscoring its relevance to this key group. By addressing shopping cart abandonment through email strategies, you can reclaim lost sales opportunities and improve conversion rates. In this way, strategic and targeted email marketing is essential to unlock its full potential for driving revenue in the eCommerce industry.


These compelling statistics tell a story: that of the transformative power of email marketing. It’s not just a tool for communication but a significant driver of customer engagement and revenue generation for your business. Whether it’s enticing click-through rates, achieving an impressive ROI, or triggering beneficial customer behaviors like recapturing abandoned shopping carts, email marketing stands at the forefront.

The information we’ve looked at here also underscores the need for personalization, automation, and strategic content to boost your email campaign results. If you’re not already leveraging the power of email marketing, now is the time to start. Harness what it can do to engage your audience, grow your brand, and drive your business to new heights.

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